tag:blogger.com,1999:blog-17669835.post1885625253352842377..comments2023-09-28T03:05:12.121-07:00Comments on Terrance this is stupid stuff: Alliance for Audited Media Is a Joke: Newspaper Circulation Up 94% Since Last Year?T. D.http://www.blogger.com/profile/11952394767212085011noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-17669835.post-42111030914435976702014-05-01T20:50:09.829-07:002014-05-01T20:50:09.829-07:00Which is why AAM's "report" is now a...Which is why AAM's "report" is now a joke. Not useful for anyone. Not advertisers (since 1 reader can be counted five or six times) and not for those are interested in knowing how individual newspapers are faring.<br /><br />We know from NYT's financial report that just came out that a supposed 15% increase in circulation didn't do anything for their bottom line.<br /><br />It seems the only way to measure a newspaper's circulation is via its statement of ownership, management and circulation that is usually published in October.T. D.https://www.blogger.com/profile/11952394767212085011noreply@blogger.comtag:blogger.com,1999:blog-17669835.post-31531374361059743632014-05-01T15:23:13.927-07:002014-05-01T15:23:13.927-07:00Oh baloney! Subscriptions are dropping but circula...Oh baloney! Subscriptions are dropping but circulation's leaping upward? Maybe if they drop copies on buses and trains and count every rider as a "circulator".<br /><br />Oh, and every Oil Can Henry's customer gets a "free" copy of USA Today so they have something to do other than watch the oil-change process. I've no doubt that ploys like that bump up the "circulation" figures as well.<br /><br />If circulation's actually increasing, then ad revenues should follow suit. Near as I can tell, they don't. And The Oregonian's probably counting the stuff they toss in our driveway every Tuesday and Sunday as "circulation" too. In my case, they generally go from driveway to recycling bin. Maybe the haulers count in the circulation figures....MAX Redlinehttps://www.blogger.com/profile/12040240474444763721noreply@blogger.com