Oregonian Circulation Sees Significant Drop

In only 6 months Oregonian circulation has dropped almost as much as in the previous 2-1/2 years. (15,225 of the 33,307 total)

The Portland Business Journal reports:

The Oregonian's daily Monday-Friday circulation fell 4.76 percent, from 319,624 to 304,399 and its Sunday circulation fell 3.70 percent, from 375,914 to 361,988.

In a three-year period, from March 2005 to March 2008, the Oregonian has lost 33,307 daily readers and 43,308 Sunday readers.

In terms of other major U.S. newspapers, 8 of 25 suffered a percentage loss worse than the Oregonian's.

Average paid weekday circulation for the 25 largest U.S.
newspapers for the six months ended in March, with percentage
change from a year earlier.

1. USA Today, 2,284,219, up 0.3 percent
2. Wall Street Journal, 2,069,463, up 0.4 percent
3. New York Times, 1,077,256, down 3.9 percent
4. Los Angeles Times, 773,884, down 5.1 percent
5. New York Daily News, 703,137, down 2.1 percent
6. New York Post, 702,488, down 3.1 percent
7. Washington Post, 673,180, down 3.6 percent
8. Chicago Tribune, 541,663, down 4.4 percent
9. Houston Chronicle, 494,131, down 1.8 percent
10. Arizona Republic, 413,332, down 4.7 percent
11. Newsday, Long Island, 379,613, down 4.7 percent
12. San Francisco Chronicle, 370,345, down 4.2 percent
13. Dallas Morning News, 368,313, down 10.6 percent
14. Boston Globe, 350,605, down 8.3 percent
15. Newark Star-Ledger, 345,130, down 7.4 percent
16. Philadelphia Inquirer, 334,150, down 5.1 percent
17. Cleveland Plain Dealer, 330,280, down 4.2 percent
18. Atlanta Journal-Constitution, 326,907, down 8.5 percent
19. Minneapolis Star Tribune, 321,984, down 6.7 percent
20. St. Petersburg Times, Florida, 316,007, down 2.1 percent
21. Chicago Sun Times, 312,274, n.a.
22. Detroit Free Press, 308,944, down 6.5 percent
23. Portland Oregonian, 304,399, down 4.8 percent
24. San Diego Union-Tribune, 288,669, down 2.6 percent
25. Sacramento Bee, 268,755, down 3.7 percent

Source: Audit Bureau of Circulations