Friday, July 23, 2010

AARP Sponsors Fox News

AARP has been presenting lots of ads on the Fox News channel, and is now even "sponsoring" Fox programs.

Since the Fox audience keeps growing, it seems a shrewd financial move. Fox is the most watched cable news station nearly matching all its competitors combined in viewership. Meanwhile the networks keep losing viewers.

Currently the Fox network has the biggest base of seniors not attracted to AARP because of AARP's liberal stance. Since 42% of Americans proclaim themselves as conservatives, Fox may be a key to a huge customer base for AARP.

AARP has shown itself to be savvy in political marketing.

Some possible conclusions:

1. AARP is trying to win over conservative seniors and hiding its liberal policies by identifying itself with Fox's popularity among conservatives.

or

2. The dollar is AARP's real bottom line, and AARP is willing to take on any persona and give big bucks advertising to those identified with opposing its policies in order to sell AARP goods.

2 comments:

Randy Durand said...

Received an email from my sister today promoting AMAC, the Association of Mature American Citizens. The AMAC seems to be a conservative response to the exposed blatant liberalism of AARP.

T. D. said...

Thanks for your comment and the information on AMAC, Randy.

Another alternative is the 60 Plus organization.