Audit Bureau of Circulations notes that in the same period there was a 0.2% average circulation decrease for other daily newspapers and a 0.6% gain in Sunday circulation.
"Daily circulation for the 613 U.S. newspapers reporting comparable multiday averages decreased 0.2 percent. Circulation for the 528 newspapers reporting comparable Sunday data increased 0.6 percent."
This means that in the last year the McClatchy owned Anchorage newspaper lost about 5% more in its daily circulation than the average newspaper and 6.5% more in its Sunday circulation.
Over four years (September 2008 to September 2012) the Anchorage Daily News has lost about a third of its circulation (-32.64% daily; -33.08% Sunday). Coincidentally at the beginning of this same four year period the Anchorage Daily News turned from running neutral or positive news stories on then Governor Sarah Palin to running mostly negative articles on Palin after her pick as McCain's vice presidential candidate.
Anchorage Daily News circulation numbers:
. . . . . . . . . . . . .daily . . . .Sunday
Sept. 2008 . . 61,882 . . . 70,272
Sept. 2009 . . 50,935 . . . 57,655
Sept. 2010 . . 46,783 . . . 52,960
Sept. 2011 . . 43,794 . . . 50,287
Sept. 2012 . . 41,684 . . . 47,028