Monday, November 05, 2012

Anchorage Daily News Continues Circulation Bleed

The Anchorage Daily News again saw a decline it its daily circulation (-4.82%) and its Sunday edition (-6.48%) from a year ago.

Audit Bureau of Circulations notes that in the same period there was a 0.2% average circulation decrease for other daily newspapers and a 0.6% gain in Sunday circulation.
"Daily circulation for the 613 U.S. newspapers reporting comparable multiday averages decreased 0.2 percent. Circulation for the 528 newspapers reporting comparable Sunday data increased 0.6 percent."

This means that in the last year the McClatchy owned Anchorage newspaper lost about 5% more in its daily circulation than the average newspaper and 6.5% more in its Sunday circulation.

Over four years (September 2008 to September 2012) the Anchorage Daily News has lost about a third of its circulation (-32.64% daily; -33.08% Sunday). Coincidentally at the beginning of this same four year period the Anchorage Daily News turned from running neutral or positive news stories on then Governor Sarah Palin to running mostly negative articles on Palin after her pick as McCain's vice presidential candidate.

Anchorage Daily News circulation numbers:
. . . . . . . . . . . . .daily . . . .Sunday
Sept. 2008 . . 61,882 . . . 70,272
Sept. 2009 . . 50,935 . . . 57,655
Sept. 2010 . . 46,783 . . . 52,960
Sept. 2011 . . 43,794 . . . 50,287
Sept. 2012 . . 41,684 . . . 47,028

4 comments:

MAX Redline said...

Nice catch, TD!

They should be web-only fairly soon, at this rate.

T. D. said...

Driving nails into their own coffin--just like CBS.

http://www.politico.com/blogs/media/2012/11/cbs-under-fire-for-withholding-obamas-benghazi-remarks-148513.html

Sam L. said...

Shooting off a toe at a time. Good for them. Some folks just won't learn.

T. D. said...

Color and insightful, Sam. You should have a blog! Thanks for dropping by.