Dismal Advertising Performance of Newspapers (2005 to 2013)

Alan Mutter is one of the most insightful analysts writing on the plight of modern newspapers. His most recent post at Reflections of a Newsosaur charts the fall in newspaper advertising revenue.

from newsosaur.blogspot.com (April 21, 2014)

Not only are newspapers losing print advertising, they are woefully behind the average growth rate in digital advertising.

Professor Mutter warns:

Almost as alarming to behold as the ongoing decline in print advertising is how little digital advertising grew at newspapers in the last 12 months in spite of the professed commitment of most publishers to pivot vigorously to the new medium. Digital advertising rose a mere 1.5% to $3.4 billion in 2013 at the same time that digital sales surged 17% across all digital categories in the United States.
. . .
At a time that growth and scale mean everything to the success of a digital publishing enterprise, the ongoing inability of newspapers to compete effectively in this emerging marketplace may be an even bigger problem than the traumatic collapse in print advertising that they have suffered over the last eight years.