Wednesday, December 25, 2019
Friday, December 13, 2019
Oregonian Circulation Continues Decline in 2019
[The 2020 report is here.]
I'm a little late on reporting this, but I try to keep up the Oregonian's yearly paid circulation trend. So, here's the sorrowful news.
The Oregonian's paid circulation for its August 23, 2019 issue was 59,988. This is down from 68,704 for its single daily issue in 2018. That's a 12.7% drop.
Paid circulation for the Oregonian Sunday August 25, 2019 edition was 82,054. This is down from 96,283 for its Sunday issue in 2018. This equals a 14.7% drop.
If there's a bright spot in the daily paid circulation data, it's that the 2019 12.7% drop could have been much worse. The average daily paid circulation was only 39,631 in the preceding 12 months. That it jumped up to 59,988 in August showed a significant comeback after a steep drop.
By contrast, the Sunday yearly paid circulation average of 88,473 is above the August 25, 2019 issue's paid circulation of 82,054.
Since Audit Bureau of Circulations data has been useless since 2013, I now use the annual Statement of Ownership numbers required by the U.S. Post Office for any publications that mail at periodical rate. These are usually published in an October edition of the publication. The Oregonian's reports were published in its October 11, 2019, daily edition and October 13, 2019, Sunday edition.
I'm a little late on reporting this, but I try to keep up the Oregonian's yearly paid circulation trend. So, here's the sorrowful news.
The Oregonian's paid circulation for its August 23, 2019 issue was 59,988. This is down from 68,704 for its single daily issue in 2018. That's a 12.7% drop.
Paid circulation for the Oregonian Sunday August 25, 2019 edition was 82,054. This is down from 96,283 for its Sunday issue in 2018. This equals a 14.7% drop.If there's a bright spot in the daily paid circulation data, it's that the 2019 12.7% drop could have been much worse. The average daily paid circulation was only 39,631 in the preceding 12 months. That it jumped up to 59,988 in August showed a significant comeback after a steep drop.
By contrast, the Sunday yearly paid circulation average of 88,473 is above the August 25, 2019 issue's paid circulation of 82,054.
Since Audit Bureau of Circulations data has been useless since 2013, I now use the annual Statement of Ownership numbers required by the U.S. Post Office for any publications that mail at periodical rate. These are usually published in an October edition of the publication. The Oregonian's reports were published in its October 11, 2019, daily edition and October 13, 2019, Sunday edition.
Subscribe to:
Posts (Atom)
