I'm a little late on reporting this, but I try to keep up the Oregonian's yearly paid circulation trend. So, here's the sorrowful news.
The Oregonian's paid circulation for its August 23, 2019 issue was 59,988. This is down from 68,704 for its single daily issue in 2018. That's a 12.7% drop.
Paid circulation for the Oregonian Sunday August 25, 2019 edition was 82,054. This is down from 96,283 for its Sunday issue in 2018. This equals a 14.7% drop.If there's a bright spot in the daily paid circulation data, it's that the 2019 12.7% drop could have been much worse. The average daily paid circulation was only 39,631 in the preceding 12 months. That it jumped up to 59,988 in August showed a significant comeback after a steep drop.
By contrast, the Sunday yearly paid circulation average of 88,473 is above the August 25, 2019 issue's paid circulation of 82,054.
Since Audit Bureau of Circulations data has been useless since 2013, I now use the annual Statement of Ownership numbers required by the U.S. Post Office for any publications that mail at periodical rate. These are usually published in an October edition of the publication. The Oregonian's reports were published in its October 11, 2019, daily edition and October 13, 2019, Sunday edition.
8 comments:
'Member when the Oregonian was one of the biggest daily newspapers in the country?
I do.
And, I remember when they changed editorial and ownership.
Is there a word for it? Perhaps.
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OG, I wonder how they keep in business. Cutting down the number of print papers per week, cutting the number of pages, cutting the number of reporters.
And I agree that the current owners' interest in profit has led them to gut the Oregonian. They are hoping because it's the only large newspaper in the area that the monopoly is theirs and they don't have to care about quality. But, every year they are feeling the consequences in paying subscribers and thus in circulation income and ad income.
My family subscribed to the Journal. I really felt it was bought out because it offered a different voice.
Oh, well.
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OG, my grandparents always took the Journal. I only remember my parents taking the newspaper when there was only the Oregonian in their middle and later years when we kids were grown and they had a bit more disposable income. But, they probably had a preference for the Journal when they were younger because of their parents.
And the latest casualty is Portland Tribune, which next month moves to publishing its print edition once per week.
Max, sad to hear this. I have no idea how the free distribution papers keep in business. I know it's based on advertising, but . . . .
It's only "free" in the city of Portland, TD - in the suburbs, it's $1 per copy.
Didn't know that, Max. Even so, with such a big base of free distribution, it must be difficult.
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