Saturday, October 28, 2017

Oregonian Sees 13% Circulation Slide



Taken from Statement of Ownership information. Most recent publication Friday, October 13, 2017, and Sunday, October 15, 2017, in the Oregonian.
Oregonian paid circulation dropped 12,700 from September, 2016 (93,232), to September, 2017 (80,463). That's a 13% drop in a year. 

It's unclear if the Statement of Ownership contains digital circulation* numbers as well as print. So, the Oregonian may not have suffered an actual 12,700 circulation drop since 2016. However, it is clear that since 2012 circulation has dropped off considerably--as much as 63%. So has the physical size of the product itself, its first-hand reporting content and physical delivery to subscribers (only four days a week).

This may be why Pamplin Media Group is expanding its free newspaper delivery with local newspapers (Portland SE, SW, Gresham, etc.) as well as the free Portland Tribune (free at lots of pick up points). The Oregonian's decline is leaving a big news circulation hole to be filled in the Portland area and beyond.

See previous posts for 2016, 2015, 2014 and 2012 Oregonian circulation information.
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*In 2012 the Oregonian's digital circulation was 17,300. That is the last clear figure available for digital circulation.

4 comments:

OregonGuy said...

Please raise your hand if you're surprised.
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T. D. said...

Heh. Yep, they've been living on the past for too long. A not so good product now coupled with shoddy service is having its impact.

MAX Redline said...

For the most part, the O seems to print press releases and ads, but not much else.

T. D. said...

I wonder when it's going to become unprofitable for the Newhouse family.