Revenue. Circulation revenue, though relatively stable, is down to where it was in 1997. It now makes up 30% of newspaper total revenues (a 50% increase over its traditional 20% share).
"Circulation revenues have declined much more slowly than in advertising, only about 10% since 2003. As a result, circulation’s share of total revenues has risen from less than 20% early in the decade to almost 30% in 2009. Statistics for 2010 and 2011 are not available, but several public companies have reported small declines. So the total has probably dipped below $10 billion."
Advertising revenue has dropped 50% from its 2005 high and is down to its 1984 level.
Readership and paid circulation. Readership has dropped for all age groups, especially the young. It's down a little less than half from 42% in 1999 to 23% in 2011 for the 18-24 age group. Other groups readership drop rate from 1999 to 2011:
age 25 - 34 - 44% to 24%
age 35 - 44 - 54% to 31%
age 45 - 54 - 63% to 41%
age 55 - 65 - 69% to 49%
age 65+ - 72% to 59%
"The percentage of adults in all age groups who report that they read a newspaper yesterday has fallen steadily since 1999. Adults over the age of 65 are still most likely to be newspaper readers, but their readership declined three percentage points in 2011 alone."
Paid circulation is down 30% (almost 19 million readers) from 1990 to 2010.
"This 20-year view shows a steady slide in paid circulation. Daily circulation, which stood at 62.3 million in 1990, fell to 43.4 million in 2010, a decline of 30%. Sunday circulation fell by about the same percentage, though Sunday editions have performed better than daily the last two years.
"Figures for 2011 are not available."
Newsroom work force.
"Employment of full-time professional editorial staff peaked at 56,900 in 1989. It then fell 27% through 2010.
"The newsroom census totals for 2011 will be released in early April. Our estimate is that 500 to 1,000 more jobs will have been lost, but this year’s census will include some changes in methodology and more inclusion of non-newspaper online publications.
"The census, by the American Society of News Editors, also includes a breakout of minority employment. It grew immensely from 1,900 in 1978 to 7,400 in 2006, but has since fallen during the layoff years to 5,300 at the end of 2010."
Top 25 newspapers.