"The broad numbers about the digital revenue transition are stark. The papers providing detailed data took in roughly $11 in print revenue for every $1 they attracted online in the last full year for which they had data. Thus, even though the total digital advertising revenues from those newspapers rose on average 19% in the last full year, that did not come anywhere close to making up for the dollars lost as a result of 9% declines in print advertising. The displacement ratio in the sample was a loss of dollars by about 7-to-1."
Monday, March 05, 2012
PEW Study Shows Newspapers Lose $7 in Print Advertising for Every $1 in Digital Gained
Pew Research Center found that newspapers are losing $7 in print advertising for every $1 they are gaining in digital advertising.