In a study of 38 newspapers, the
Pew Research Center found that newspapers are losing $7 in print advertising for every $1 they are gaining in digital advertising.
"The broad numbers about the digital revenue transition are stark. The papers providing detailed data took in roughly $11 in print revenue for every $1 they attracted online in the last full year for which they had data. Thus, even though the total digital advertising revenues from those newspapers rose on average 19% in the last full year, that did not come anywhere close to making up for the dollars lost as a result of 9% declines in print advertising. The displacement ratio in the sample was a loss of dollars by about 7-to-1."
4 comments:
If I ran a newspaper, I'd print news, rather than a few government press releases, a story about some "celebrity"'s boobs, and a quote from Jethro in which he opines that "we gotta move the ball".
But, Max, news is so passé. Opinion dressed up as news is so much more satisfying to write--and easier. Too bad those pesky readers notice and the advertisers notice when the pesky readers leave.
In many cases, it seems that they don't do much more than rewrite press releases - if even that. Just a couple of days ago, the Portland Tribune ran an article about Metro and development by Nick Christiansen, who works at Metro. Pretty blatant.
Max, you're indispensable--always with some inside baseball insight. Thanks!
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