The Audit Bureau of Circulations statistics for Oregon newspaper circulation shows a decline in all the major newspapers in the state between March, 2011, and March, 2012. (This is the first full year period under ABC's new metrics and these figures cannot be accurately used to measure circulation growth or loss from previous years.)
The Statesman Journal had the smallest percentage decline (-3.66%), and the Bend Bulletin had the biggest (-28.25%). The most common decline rate was around the -5% level.
Here are the figures for daily circulation (usually Monday-Friday):
Newspaper March 2011 March 2012 % decline
Oregonian 260,248 247,833 -4.77%
Register-Guard 56,966 53,812 -5.54%
(Eugene)
Bulletin (Bend) 44,314 31,796 -28.25%
Statesman Journal 38,349 36,946 -3.66%
(Salem)
Mail Tribune 24,046 22,292 -7.29%
(Medford)
Democrat-Herald 15,636 14,283 -8.65%
(Albany)
Courier 14,471 13,748 -5.00%
(Grants Pass)
Gazette-Times 10,868 10,287 -5.35%
(Corvallis)
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6 comments:
Do you have numbers for The Daily Astorian?
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Sorry, TMI, I do not. I only have data on newspapers ABC lists at the search site linked above.
Understood. I get stopped at the paywall.
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If there's a paywall, I haven't paid. I'll see if I can duplicate getting through on someone else's computer and router.
Anyway, these are the only newspapers listed except in the last few years there has been a listing for the World in Coos Bay/North Bend and the East Oregonian in Pendleton now and again.
Look for The Zero to move to a three-day-a-week print schedule. They don't know how to turn things around. For one thing, that would involve actual journalism.
Max, you're one of the best at exposing their journalistic lethargy. I wonder how much the Tues/Sun for $19.99 a year (that, alas, my parents succumbed to) will help.
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