“Fueled largely by increases in digital circulation and branded editions, daily circulation for the 618 newspapers reporting comparable multiday averages rose .68 percent. Circulation for the 532 newspapers reporting comparable Sunday data increased 5 percent.”This means that in the last year the Anchorage Daily News lost 5% more in its daily circulation than the average newspaper and a whopping 10% more in its Sunday circulation.
Over four years the Anchorage Daily News has lost about a third of its circulation (-31.72% daily; -33.98% Sunday).
Coincidentally at the beginning of this same four year period the Anchorage Daily News began running mostly negative articles on then Governor and Vice Presidential candidate Sarah Palin and has continued the pattern. (Previously there had been some quite positive articles.)
Anchorage Daily News circulation numbers:
. . . . . . . . . . . . .daily . . . .Sunday
March 2008 . . 64,042 . . 71,233
March 2009 . . 58,468 . . 63,160
March 2010 . . 49,019 . . 53,764
March 2011 . . 45,791 . . 49,859
March 2012 . . 43,725 . . 47,029