Tuesday, April 30, 2013

Oregonian Falls Off Top 25 Newspaper List

The Oregonian is no longer ranked among the top 25 U.S. newspapers. The Alliance for Audited Media (AAM) stats for March 31, 2013, do not list the Oregon newspaper that has been a long time member of the top 25.  Last year the Oregonian was number 24 in September and number 21 in March.

I will post current data for the Oregonian when the Oregon newspaper totals come out in the coming week.

AAM reports that in the last year the average drop in newspaper daily circulation was 0.7% and that digital newspaper editions make up almost 1/5th (19.3%) of total circulation.
Daily circulation for the 593 U.S. newspapers reporting comparable averages for the March 2013 and March 2012 periods decreased 0.7 percent. Sunday circulation for the 519 newspapers reporting comparable data was down 1.4 percent.

Newspapers may include digital editions — tablet or smartphone apps, PDF replicas, metered or restricted-access websites, or e-reader editions — in their total circulation. Digital editions now account for 19.3 percent of U.S. daily newspapers’ total average circulation, up from 14.2 percent in March 2012.
 Here are AAM's top 25 newspaper daily and digital numbers:

Average Circulation at the Top 25 U.S. Daily Newspapers
 
Preliminary figures filed with AAM. Subject to audit.
 
Newspaper Name
Print
Total Digital
Total Average Circulation Excluding Branded
Total Branded Editions Print & Digital
Total Average Circulation
Percent Change
 
 
 
As of 03/31/13
As of 03/31/12
 
WALL STREET JOURNAL
1,480,725
898,102
2,378,827
 
2,378,827
2,118,315
12.3%
 
NEW YORK TIMES
731,395
1,133,923
1,865,318
 
1,865,318
1,586,757
17.6%
 
USA TODAY
1,424,406
249,900
1,674,306
 
1,674,306
1,817,446
-7.9%
 
LOS ANGELES TIMES
432,873
177,720
610,593
43,275
653,868
616,575
6.0%
 
NEW YORK DAILY NEWS
360,459
155,706
516,165
 
516,165
579,636
-11.0%
 
NEW YORK POST
299,950
200,571
500,521
 
500,521
555,327
-9.9%
 
WASHINGTON POST
431,149
42,313
473,462
1,305
474,767
507,615
-6.5%
 
CHICAGO SUN-TIMES
184,801
77,660
262,461
208,087
470,548
421,780
11.6%
 
DENVER POST
213,830
192,805
406,635
10,041
416,676
401,120
3.9%
 
CHICAGO TRIBUNE
368,145
46,785
414,930
 
414,930
414,590
0.1%
 
DALLAS MORNING NEWS
190,613
65,912
256,525
152,740
409,265
405,349
1.0%
 
NEWSDAY
265,782
111,962
377,744
 
377,744
397,973
-5.1%
 
HOUSTON CHRONICLE
231,233
102,341
333,574
26,677
360,251
346,129
4.1%
 
ORANGE COUNTY REGISTER
159,411
15,466
174,877
181,288
356,165
280,812
26.8%
 
NEWARK STAR-LEDGER
180,271
160,507
340,778
 
340,778
278,940
22.2%
 
TAMPA BAY TIMES
241,020
17,099
258,119
82,141
340,260
299,497
13.6%
 
CLEVELAND PLAIN DEALER
216,122
95,483
311,605
 
311,605
286,405
8.8%
 
PHILADELPHIA INQUIRER
184,827
67,958
252,785
54,046
306,831
325,289
-5.7%
 
MINNEAPOLIS STAR TRIBUNE
227,694
73,651
301,345
 
301,345
300,330
0.3%
 
ARIZONA REPUBLIC
285,927
7,048
292,975
665
293,640
321,600
-8.7%
 
HONOLULU STAR-ADVERTISER
125,726
68,993
194,719
73,525
268,244
209,915
27.8%
 
LAS VEGAS REVIEW-JOURNAL
126,293
15,996
142,289
109,758
252,047
259,247
-2.8%
 
SAN DIEGO UNION-TRIBUNE
192,782
21,569
214,351
36,327
250,678
230,578
8.7%
 
BOSTON GLOBE
172,048
73,524
245,572
 
245,572
225,482
8.9%
 
ATLANTA JOURNAL-CONSTITUTION
149,523
6,704
156,227
74,867
231,094
174,251
32.6%
 
*This list is based on combined daily average circulation. San Jose Mercury News is no longer included due to reduction in print frequency and elimination of its five-day average, as noted above.

Top 25 U.S. Daily Newspaper Digital Editions
Preliminary figures filed with AAM. Subject to audit.
Newspaper Name
Digital Replica
Digital Nonreplica
Total Digital
Total Average Circulation as of 03/31/13
NEW YORK TIMES
36,456
1,097,467
1,133,923
1,865,318
WALL STREET JOURNAL
 
898,102
898,102
2,378,827
USA TODAY
121,368
128,532
249,900
1,674,306
NEW YORK POST
1,559
199,012
200,571
500,521
DENVER POST
51,927
140,878
192,805
416,676
LOS ANGELES TIMES
36,802
140,918
177,720
653,868
NEWARK STAR-LEDGER
23,419
137,088
160,507
340,778
NEW YORK DAILY NEWS
26,626
129,080
155,706
516,165
NEWSDAY
 
111,962
111,962
377,744
HOUSTON CHRONICLE
79,395
22,946
102,341
360,251
LOS ANGELES INVESTORS BUSINESS DAILY
45,288
51,418
96,706
157,161
CLEVELAND PLAIN DEALER
15,424
80,059
95,483
311,605
ST. PAUL PIONEER PRESS
66,499
17,601
84,100
208,280
DETROIT FREE PRESS
81,511
1,786
83,297
209,652
CHICAGO SUN-TIMES
28,798
48,862
77,660
470,548
MINNEAPOLIS STAR TRIBUNE
49,593
24,058
73,651
301,345
BOSTON GLOBE
13,390
60,134
73,524
245,572
HONOLULU STAR-ADVERTISER
16,149
52,844
68,993
268,244
PHILADELPHIA INQUIRER
41,803
26,155
67,958
306,831
DALLAS MORNING NEWS
65,912
 
65,912
409,265
SAN FRANCISCO CHRONICLE
33,672
27,698
61,370
218,987
SALT LAKE CITY DESERET NEWS
11,995
44,760
56,755
103,190
RIVERSIDE CO. PRESS-ENTERPRISE
36,556
13,250
49,806
137,581
CHICAGO TRIBUNE
20,541
26,244
46,785
414,930
MIAMI HERALD
42,150
3,949
46,099
147,130

5 comments:

MAX Redline said...

Whoever could have seen this coming? A day when not one Northwest paper is in the top 25. Maybe they should consider hiring a reporter or two.

T. D. said...

Max, to put it in perspective, in the last five years the Oregonian has wavered between #19 (March 2010 and March 2011) and #24 (Sept 2012).

March 2008 - #23 -- Sept 2008 - #21
March 2009 - #23 -- Sept 2009 - #21
March 2010 - #19 -- Sept 2010 - #22
March 2011 - #19 -- Sept 2011 - #21
March 2012 - #21 -- Sept 2012 - #24

And you're right. Good reporting would bring more circulation. If the news stories are good, the editorial stance can be whatever. But, at this point there are too few good reporters who check their biases at the door and delve into facts they are personally uncomfortable with or leave out facts that don't have real relevance but hit their personal hot buttons.

Ten Mile Island said...

Remember when the O's circ was above 300k?

And they had editors and stuff?
.

MAX Redline said...

LOL, TMI - I was reading a story today about what they printed as "environmental protestors". They also had another one about how ODOT is going to "raise the IQ" of some of the freeways. ODOT's got money to burn on solar arrays and LED signs and sensors and computers, but gosh darnit, they just can't find any for roads. Of course, these are the same folks who thought it'd be a great idea to blow up a whale.

As it happens, the best reporters in this town are Nigel Jacquiss and a couple of others over at Willamette Week.

T. D. said...

Well, guys, the Oregonian increased their M-F edition circulation by 350 (out of almost 229,000) in the last six months, but the Saturday and Sunday editions lost. Sunday about 1,200 and Saturday about 4,000. I need to put up a post on the Oregon newspaper stats.

As you note, TMI, the Oregonian is now in the 229,000 range down from about 358,800 thirteen years ago in the March 2000 report. Down more than 35%.

I'm with you, Max, that Jacquiss is the best reporter in the city, maybe best in the Pacific NW.