Willamette Week gave a heads up on the coming change almost a week before the Oregonian announced its own news.
Though one understands holding back on personal news until you are ready to reveal the information, it doesn't say much for your reporting skills to wait almost a week after someone else has revealed it and then have to update the news article on your own news.
Oregonian Media Group to launch with digital, print productsAaron Mesh at Willamette Week sniffed out the coming change on the basis of a trademark application.
on June 20, 2013 at 10:00 AM, updated June 21, 2013 at 7:41 PM
On May 17, the Oregonian Publishing Co. filed an application with the U.S. Patent and Trademark Office for protection of a new brand name: Oregonian Media Group.The delay between the May 17 application and Mesh's June 14 story might indicate an inside source at the Oregonian was a big help in putting the pieces together. Still, its impressive that Mesh latched on to the slim hint in the "new brand name".
Willamette Week has scooped the Oregonian big time on the Neil Goldschmidt scandal which resulted in a Pulitzer Prize, the Sam Adams/Beau Breedlove affair and cover up, and just last year the assault story regarding mayoral candidate Jefferson Smith. The Oregonian's home delivery story scoop is just another success for Willamette Week's superior investigative reporting skills, but this time embarrassing the Oregonian for not being on top of its own story.