Friday, October 29, 2010

Oregon Newspaper Circulation

Oregon newspaper daily circulation changes for the two year period September 2008 to September 2010:

-15.6% Oregonian (283,321 down to 239,071)
-15.3% Mail Tribune (Medford) (28,884 down to 24,461)
-14.6% Statesman Journal (Salem) (44,614 down to 38,099)
-12.7% Register-Guard (Eugene) (65,375 down to 57,068)
-11.0% Gazette-Times (Corvallis) (11,559 down to 10,284)
-10.8% World (Coos Bay-North Bend) (11,502 down to 10,260)
-02.3% Courier (Grants Pass) (15,680 down to 15,317)
+70.7% Bulletin (Bend) (32,951 up to 56,258)

A big part of The Bulletin's gain is due to a promotion strategy bundling print and e-subscriptions (with both counting as separate subscriptions) that pushed its circulation up 33% from September 2009 to March 2010.  But, that growth has continued, and The Bulletin added another 28% just in the last 6 months

Circulation changes in the last six months (March - September 2010):

-09.3% Oregonian
-05.8% Register-Guard (Eugene)
-05.1% Mail Tribune (Medford)
-04.6% World (Coos Bay-North Bend)
-04.0% Gazette-Times (Corvallis)
-02.5% Statesman Journal (Salem)
+02.5% Courier (Grants Pass)
+28.2% Bulletin (Bend)

The Oregonian has hemorrhaged significantly more than other Oregon newspapers in the last six months.

Circulation numbers are from the Audit Bureau of Circulations.

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