There are new signs that the owners of The Oregonian are moving forward with plans to end daily publication of the state's biggest newspaper.In a telling reply to Willamette Week's question on the matter, the Oregonian's publisher, N. Christian Anderson III, did not deny that downsizing was in the works.
On May 17, the Oregonian Publishing Co. filed an application with the U.S. Patent and Trademark Office for protection of a new brand name: Oregonian Media Group.
For the employees of the state's biggest newspaper—and anyone concerned by the paper's already weakened state—this is an ominous move.
Advance Publications, the newspaper's owner, established a very similar sounding brand name, NOLA Media Group, in New Orleans when it took that city's once-great newspaper, the Times-Picayune, and turned it into a three-day-a-week publication.
"We may use Oregonian Media Group in the future to reflect the growing portfolio of print and digital products we offer consumers and advertisers," Anderson writes. "I don’t have anything more definitive to share at this time."